Recessions, often viewed as a buyer's market, present a unique opportunity for large, stable, mature corporations. The strategic advantage lies in the ability to secure large service contracts from experienced and proven vendors. This is a safe harbor for corporate department heads to invest their budgets, ensuring money is not lost and their organizational capacity is maintained.
When I worked at a very large media organization during the Dot Com recession from 2000 to 2003, the firm implemented counter-cyclical investment strategies during a wider macroeconomic contraction. They are famous for making massive, counter-cyclical investments during recessions. If you have money, and large and mature companies generally do have money, a recession is a great time to buy products and services and significant institutional-level investments.
During a recession and market downturn, money is not destroyed, but rather shifted. This presents a small window of opportunity to capture fast-moving money and channel it into long-term savings and growth projects, fostering a sense of optimism and forward-thinking.
Due to market dynamics, many experienced, talented business and technical experts need to be more utilized and connected with real opportunities. Proven talent business value remains intact, and their potential contribution can be a reassuring factor for corporate department heads considering investment.
Right now, many experienced, talented business and technical experts are sitting on the sidelines, unable to connect with actual opportunities due to markets dominated by spam, filters, algorithms, hype, offshoring, and downsizing.
The big jobs platforms have a noise and spam problem; the filters, content generators, gig economy recruiters, and the big platform algorithms work against qualified, experienced, talented, and proven professionals. Employers and talent are on opposing sides of the same equation and need help to connect, to cut through the noise.
On the corporate side, budget owners are facing diminishing returns on computer-generated content and conversational interfaces and a revolt of customers against forced synthetic experiences.
Talented, experienced, professional people are needed in a period of rapid change. How do you automate something that is constantly changing? By the time you have automated a workflow, the process and product has changed. AI is great for automating routine tasks. Natural intelligence is needed during times of uncertainty and change.
Modernizing legacy core systems is a 3-5 year project. Now is a good time to build experienced, talented, cross-functional teams and connect to corporate budget decision-makers looking for a safe long-term project to ride through and out the other side of a market downturn.
