nr.NICHOLAS
ROBERTS
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Nicholas (Niccolo) Roberts

I build products
that customers buy
and people love

I lead cross-functional product teams.

Director of Technology & Operations. Tech operations, products and programs, full-stack engineering, customer success, and AI, ML, and data.

Discuss a leadership role Download resume PDF

Planning a Shopify migration? From Magento or from WooCommerce

🇦🇺 🇺🇸San Francisco Bay AreaHands-on VP / CTO / Director

[email protected] LinkedIn
Nicholas Roberts wearing a navy blue jacket
Nicholas RobertsTECHNOLOGY + PRODUCT LEADERSHIP

Selected career impact

40%

Group-wide top-line growth supported with Claude, Jupyter, Fabric, and cross-functional leadership

DIGITAL BEVERAGE GROUP
2M

Historical orders migrated, representing $150M in order value

COMMERCE MIGRATION
200

Users served across corporate IT and business applications

TECHNOLOGY OPERATIONS
25+

Years building, delivering, and operating digital systems

BUSINESS + TECHNOLOGY

Two ways to work together.

Hire a hands-on technology leader

VP, CTO and Director roles where AI, commerce and operations connect directly to revenue. Most recently Director of Technology & Operations for 20 brands, with 2 Shopify Plus launches, 2 mobile apps, and a company-wide Claude Enterprise rollout.

Discuss a leadership role See the experience

Move your store to Shopify

Magento and WooCommerce migrations with validated data, tested integrations and a launch plan built around trading. Previous migration work moved 2M historical orders representing $150M in order value.

Magento to Shopify WooCommerce to Shopify

Most recent role:
new commerce platforms, without pausing trade

What changed, what it supported, and how the work was run, from the latest role back through earlier client delivery.

Browse all case studies

DIGITAL BEVERAGE GROUP / 2025–2026

Director of Technology & Operations

Wine e-commerce.
Startup → scale-up.

Led the technology modernization of a $150M ARR multi-brand wine e-commerce group. Moved a $100M ARR legacy site to Shopify Plus and Linnworks WMS without disrupting trading.

2Shopify Plus launches
2React Native apps
7business models
35,000SKUs / 20 brands
  • Product and vendor management. Managed product for 2 Shopify Plus launches and 2 React Native apps. Managed 4 vendor teams for web, app, middleware, and customizations in 3 time zones.
  • Team. Hired and onboarded managers, administrators, and future executives. Built a team of 5 direct reports.
  • Seven models, one catalog. Supported flash sale, shoppable, daily drop, private sales, auctions, club subscription boxes, and chat commerce from one catalog data model.
IT, data and operating platforms
  • Corporate IT and AI adoption. Operated 5 Google Workspaces, Microsoft 365, Palantir, Claude Enterprise, and a 200-user IT help desk.
  • Internal services and data pipelines. Built internal tools with Claude Enterprise, Python, FastAPI, Supabase, Pandas, and SQL, including order, customer, and product migration workflows.
  • Operations and analytics. Used Retool for operations interfaces, AfterShip for post-purchase, and Microsoft Fabric, Power BI, and Palantir Foundry for analytics.
  • Finance and infrastructure. Integrated NetSuite for finance. Operated on Azure and Cloudflare, with Datadog and PostHog for observability.
Read the case study
FIRST BOTTLE / COMMERCE
First Bottle wine storefront, showing a searchable catalog and product filters
First Bottle storefront · image from my professional portfolio

Explore the commerce portfolio.

DATAVA / CLIENT DELIVERY

Turning data platforms
into customer adoption.

Led 10 engineers delivering professional services for 15 financial-institution clients representing $2M ARR. Connected onboarding, roadmaps, resourcing, and go-live with CRM, loan pipelines, predictive analytics, and BI.

Read the Datava case study

Close to the business.
Close to the build.

I work across leadership, engineering, and operations. The job is to understand what needs to change, make a practical plan, and stay with it through adoption.

  1. 01

    Find the operating constraint.

    Start with the customer journey and the people doing the work. Map the data, handoffs, costs, and decisions.

  2. 02

    Prove the difficult connection.

    Use a focused proof of concept to expose integration limits and vendor dependencies before committing to the full roadmap.

  3. 03

    Make the change sustainable.

    Connect delivery with ownership, training, support, and measures the business can use.

Leading teams. Building products. Delivering growth.

Download the full resume
First Bottle wine e-commerce storefront
Wine commerceDigital Beverage Group
Datava platform and financial institution clients from my portfolio
Data platformsDatava
The Daily Telegraph website shown in my News Corp portfolio case
News publishingNews Corp

OCT–NOV 2026

AI Builder

Devekko.dev · Four-week AI builder sprint

AI development stack: Codex, Claude, Cloudflare Workers, Containers, and AI.
Intelligence layer: PlanetScale Postgres, Pydantic, Pydantic AI, Prefect, Nemotron, Clef, Hono, React, and Brave API.

  • Republic.dev — Reindustrialization and Physical AI directory and multi-sided marketplace prototype.
  • wine.sovsrc.ai — Agentic ecommerce from California wine consumers to wineries.
  • Cyberpolycrisis.com — Automated research and chat resource about cybersecurity threats for small and medium businesses.
  • Sovereign Source Super Intelligence — Open-source content rewards research for the San Francisco AI and SI economy.
  • Citizensuccess.com — USA political economy civic resource with 48,000 politicians.
AI BUILDING

2024–PRESENT

CTO & Founder

Devekko

Digital and data strategy for development ecosystems. Built Citizen Success with Elixir and Phoenix LiveView: 48,000 politicians across states, divisions, parties, and offices.

Read case study
BUILDING

2022–2024

Customer Success Manager (Technical)

Datava

Implementation Engineer, then Customer Success Manager. Managed professional services for banks and credit unions: $2M ARR, 10 engineers, and 15 clients. Managed the order-to-cash product and project for Purakal, a USA steel company.

Read case study
DATA + SAAS

2022

Senior Software Development Engineer

BrowserStack · Customer Engineering

Gave technical presales and solutions for web and mobile test automation.

QUALITY

2019–2022

Customer Success Engineer

Section.io

AI-driven web, testing, and security multi-cloud platform. Took follow-the-sun on-call for Toyota, BoxyCharm, Universal Music Group, Vic.gov.au, and 100+ ecommerce businesses. Delivered DDoS, WAF, and bot solutions and incident response.

Read case study
RELIABILITY

2004–2005

Project Manager and Webmaster

This Is Not Art / Culture Hunter · Australia

Project manager, developer, and webmaster for cultural events and an online directory.

CULTURE

1998–1999

IT Manager and Web Developer

IT Consultant · London

Gave IT management, web development, Microsoft Office, and Mac support.

IT

TOOLS I WORK WITH

Claude Enterprise / Python & SQL / Elixir & Phoenix / Rust & Axum / Shopify Plus / Linnworks / NetSuite / Microsoft Fabric / Palantir Foundry / Docker & Kubernetes / Cloudflare

CIVIC ACTIVISM

Sustainability and cooperatives research in Australia, England, Scotland, Spain, Basque Country, France, Denmark, Sweden, and the USA. YouTube ↗

EDUCATION

Peralta College, Oakland, CA: sustainability, incomplete.

Engineering in the open.

Working demos from the Devekko.dev AI builder sprint, and the source-linked operations software behind commerce.

Thinking in public.

All writing
AI COMMERCE

Putting a Price on an Endpoint: x402 on FastAPI, in Detail

x402, FastAPI, and a staged approach to investment while demand is still emerging.

 AI COMMERCE

Status 402 Payment Required

What machine-to-machine payments mean for APIs, revenue, and technology leadership.

 APPLIED AI

Making an Ollama model release with Sky-T1-Flash for Cline

Configuring Sky-T1-Flash for Cline and learning the practical limits of local inference.

 MODERNIZATION

The Spike and the Steel Thread

A banking integration proof of concept, and what it revealed about scope and dependencies.

 GROWTH STRATEGY

Acquiring Growth With Counter-Cyclical Customer Success

Long-term modernization roadmaps and customer success through a market downturn.

 ECOMMERCE

Successful Ecommerce Projects

From requirements and catalog management to delivery, leadership, and sales metrics.

 PRODUCT DELIVERY

Agile and Waterfall: Myths and Realities

How daily Agile delivery fits within longer-term enterprise roadmaps.

 ENGINEERING

Cursor, CodeGPT and DeepSeek R1 Ollama GPU in Docker on Ubuntu 24

Archived setup notes on Cursor, CodeGPT, Ollama and GPU-enabled Docker containers.

Your next stage of growth
needs systems to match.

I’m interested in hands-on VP, CTO, and Director roles where AI transformation and technology operations connect directly to the business.

Discuss a leadership role Ask about a Shopify migration

Or write directly to [email protected]

Resume & portfolio

Resume PDF ↓Resume Word ↓Portfolio PDF ↓

Elsewhere

LinkedIn ↗GitHub ↗X ↗sovsrc.ai ↗niccolox.github.io ↗